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Axel Loupeda

Speaker · Mentor · Advisor

I help you open the doors of major organisations, and walk in with confidence.

Keynote speaker at Bpifrance Inno Génération 2024, Accor Arena Paris, 65,000+ attendees. 1,000+ entrepreneurs mentored.

I've worked with

  • European Space Agency
  • CNES
  • Renault
  • Lacoste
  • Olympique de Marseille
  • Air Caraïbes

Track record

65,000+

attendees at Bpifrance Inno Génération 2024, the flagship event of Bpifrance (French Public Investment Bank), where Axel spoke as a keynote speaker

1,000+

entrepreneurs mentored

30+

partnerships with brands, media and institutions

514

companies represented on the board of directors of MEDEF French Guiana, the regional employers' federation

Recognition

  • Institut Choiseul

    Top 40 Overseas Leaders, 2024 and 2025

  • IHEDN auditor

    Institut des hautes études de défense nationale (French Institute for Advanced Studies in National Defence), 2023

  • National winner, Talents des Cités

    Bpifrance (French Public Investment Bank), 2021

  • Winner of several pitch competitions

    Broadcast on France Télévisions

  • French Tech Innovation & Sustainable Business Award

    2021

  • Bpifrance (French Public Investment Bank), French Tech and Réseau Entreprendre awards

    with Belpair

  • MOCA Talents National Award for Creative Industries

    2021

  • Finalist, Innovation Outre-mer

    2023

  • TOP 100 French Guiana

As seen on

  • France 2
  • France 3
  • Brut
  • TV5 Monde

Speaking

A view from the field of what really opens the doors of major organisations

Entrepreneur, youngest elected board member of MEDEF French Guiana and IHEDN auditor, Axel Loupeda gives leaders and their teams a practical reading of major accounts, public institutions, executive presence and the pitch, a format he has won several times on France Télévisions. Every talk is built to order, after a briefing call with the organiser.

Video hosted on YouTube, in French. It only loads when you press play.

Bpifrance Inno Génération 2024

Keynote speaker at Bpifrance Inno Génération 2024

Bpifrance Inno Génération (BIG) 2024, the flagship event of Bpifrance (French Public Investment Bank), Accor Arena Paris, 65,000+ attendees.

See the speaker page on Bpifrance's website

Other talks

  • Axel Loupeda, microphone in hand, speaking on stage at the Ministry of Digital Transition of Côte d'Ivoire

    Presentation · May 2025 · Abidjan

    AI and business opportunities: bridging Europe, Africa and France's overseas territories

    Ministry of Digital Transition of Côte d'Ivoire, in the presence of Minister Kalil Konaté, alongside Alexia Amichia

    Launch of the discussions on the Startup Act: how artificial intelligence is developing, the business opportunities it opens up, and the bridges between Europe, Africa and France's overseas territories.

  • Axel Loupeda, in glasses and a blue blazer, speaking into a microphone during the Job Fair panel in Abidjan

    Panel · 16 May 2025 · Abidjan

    Entrepreneurship or employment: the real question is how to make your own place

    Job Fair, Institut Universitaire d'Abidjan (IUA)

    His failures, successes and turning points, and the lessons that turn expertise into lasting influence.

Talks

From French Guiana to the Accor Arena: building a brand that opens doors

How a brand born in France's overseas territories went on to work with the European Space Agency, Renault, Lacoste and Olympique de Marseille.

Entrepreneurship, brand activation

Playing with the giants: how small companies win major accounts

What large corporations really expect from a partner, and how to give it to them.

Business development, partnerships

Visible, credible, profitable: personal branding that wins deals

Turn visibility into real opportunities, without pretending to be someone else.

Personal branding

Belong before you're invited: confidence in front of decision-makers

Walk into the rooms nobody expected you in, and get heard.

Confidence, leadership, inclusion

Talking to government: advocacy, institutions and public funding

The levers that get public authorities to listen, and funding to follow.

Public affairs, ecosystems

Formats

  • Keynote + Q&A

    Length
    20 to 45 min
    Ideal for
    Conventions, offsites, trade shows
    Fee
    On request
  • Panel or moderation

    Length
    45 to 90 min
    Ideal for
    Events, conferences
    Fee
    On request
  • Masterclass

    Length
    Half day or full day
    Ideal for
    Teams, incubators, networks (pitch training available)
    Fee
    On request

Talks delivered in English or French.

Mentoring

Well-prepared meetings with the decision-makers who matter to you

Major companies, institutions, government ministries: Axel Loupeda learned how they work by building 30+ high-level partnerships, sitting on the board of directors of MEDEF and mentoring 1,000+ entrepreneurs. He passes on a field-tested method, not theory. Winner of several pitch competitions broadcast on France Télévisions, he also trains leaders and teams in the art of the pitch.

60 min

Breakthrough Session

Get unstuck on one specific issue in 60 minutes, and leave with an action plan.

What you walk away with
A clear diagnosis and a 30-day action plan.
Who it's for
Founders, freelancers and managers stuck on something concrete: positioning, pitch, approaching a major account, applying for an award, public speaking.

What's included

  • Preparation questionnaire completed when you book
  • One 60-minute session by video call
  • Written summary with your action plan, sent within 48 hours

€200 excl. VAT

Fully credited if you continue with the Major Accounts Programme within 30 days.

Book my session
RecommendedHalf day

90-Day Roadmap

Leave with a clear course for the next 90 days: who to target, how to raise your profile, where to find funding.

What you walk away with
A diagnosis across three levers (major accounts and partnerships, institutions and funding, visibility and credibility) and a 30, 60 and 90-day roadmap.
Who it's for
Founders, small business leaders, freelancers, experts and managers ready to step up.

What's included

  • Questionnaire completed when you book, plus a review of your materials (website, LinkedIn, deck)
  • 3 hours of work by video call, in one go or two 90-minute sessions
  • Written roadmap, sent within 72 hours
  • 30-minute follow-up call at day 30

€500 excl. VAT

Fully credited if you continue with the Major Accounts Programme within 30 days.

Book my session

Beyond the Roadmap

Major Accounts Programme

8 weeks of one-to-one support to land meetings with large companies, institutions and public authorities: mapping targets and decision-makers, pitch and partnership proposal, materials review, mock meeting.

Custom quote

Built around your targets and timeline. Sessions already paid are credited.

Request a quote

Axel Loupeda, smiling, in a navy blazer and white T-shirt

Why work with Axel

  • Keynote speaker, Bpifrance Inno Génération 2024Accor Arena, 65,000+ attendees, an event by Bpifrance (French Public Investment Bank)
  • 1,000+ entrepreneurs mentored
  • 30+ partnerships with brands and institutionsEuropean Space Agency, Renault, Lacoste, Olympique de Marseille
  • Youngest elected board member, MEDEF French Guiana2022 to 2026, IHEDN auditor
  • Institut ChoiseulTop 40 Overseas Leaders 2024 and 2025

His commitment: concrete deliverables and well-prepared meetings. Nobody can promise a signed contract, and he won't.

Journey

From the field in France's overseas territories to major accounts across Europe

Five chapters, one skill: building bridges between worlds that don't talk to each other yet.

  1. 1

    Lyon

    International trade, exporting to West Africa

    Where he learned to sell and negotiate across borders.

  2. 2

    French Guiana · BGE

    1,000+ entrepreneurs mentored

    Business model and funding workshops for founders in French Guiana.

  3. 3

    Belpair

    From a single shop to partnerships with the European Space Agency, Renault, Lacoste and Olympique de Marseille

    Since 2020: the first sneaker upcycling concept store in France's overseas territories, 2 shops, 40% annual growth, 50+ media appearances.

  4. 4

    MEDEF French Guiana · IHEDN

    Representing, negotiating, advocating with the French state

    Youngest elected board member and chair of COMEX 40 (2022 to 2026): 514 companies, 6,000+ jobs, €1.2B in economic activity. €5M in funding secured for small businesses. IHEDN auditor, 2023.

  5. 5

    Europe

    B2B fintech: partnerships and major accounts

    Revolut (Business Account Executive, French market), then European partnerships in B2B fintech.

  • Axel Loupeda talking with two young entrepreneurs working through their files in a meeting room
    Mentoring founders
  • Axel Loupeda holding a Belpair sign in front of the lit-up concept store window at its opening
    Opening of the Belpair concept store
  • Axel Loupeda and Ronaldinho, smiling, holding a pair of Belpair custom sneakers featuring the footballer
    With Ronaldinho and his Belpair pair
  • Axel Loupeda showing Belpair sneakers in MEDEF colours to three business leaders at a REF 2021 stand
    MEDEF's REF 2021, with Geoffroy Roux de Bézieux, then president of MEDEF

Media

The story, as others have told it

50+ media appearances, from France 2 to Brut, and recognition from Institut Choiseul two years running.

On stage

  • Axel Loupeda seen from behind on stage at the Accor Arena, facing a full house
    Accor Arena, Bpifrance Inno Génération 2024
  • Axel Loupeda sitting on a flight case on the round Ampli stage, in front of the audience
    The Ampli stage, BIG 2024
  • Panel of three speakers, including Axel Loupeda, on stage at the Institut Universitaire d'Abidjan Job Fair
    IUA Job Fair, Abidjan, 2025
  • Axel Loupeda, microphone in hand, presenting in front of a projection screen next to a moderator
    Conference talk with a moderator
  • Axel Loupeda smiling, microphone in hand, in front of the Innovation Outre-mer backdrop
    Innovation Outre-mer
  • Axel Loupeda handing a Belpair sneaker in MEDEF French Guiana colours to Geoffroy Roux de Bézieux at REF 2021
    REF 2021: handing the Belpair sneaker in MEDEF French Guiana colours to Geoffroy Roux de Bézieux, then president of MEDEF

Contact

Let's talk about your next important meeting

A talk to organise, a session to book or a programme to build: reply within two working days.

Book Axel to speak or request a quote

Keynote, panel, masterclass or Major Accounts Programme: tell Axel what you need and he will come back with a tailored proposal.

Number of attendees, profile

A range is fine.

Required fields

Book a session

Choose your format, pick a slot and pay online. For the Major Accounts Programme, request a quote through the form.

Booking on Cal.com, secure card payment via Stripe. Your slot is confirmed after payment, with the Google Meet link.

Follow Axel on LinkedInOr by emailledahconsulting@gmail.com
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